Privacy Policy

Before submitting any files to R2C Group please read the following:

What This Privacy Policy Covers

R2C Group respects the privacy of every individual who visits this website, located at www.r2cgroup.com (the "Site"). This Privacy Policy outlines the information that R2C Group may collect from users of the Site and how we may use that information. We reserve the right to make periodic changes to this Privacy Policy, and we therefore encourage you to check the Policy whenever you use this site.

By visiting the Site, you are accepting the practices described in our Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use the Site. We reserve the right to modify or amend the terms of our Privacy Policy from time to time without notice. Your continued use of our Site and our affiliate sites following the posting of changes to these terms will mean you accept those changes. If you have any questions about this Privacy Policy or don't see your concerns addressed here, you should contact us by email at info@r2cgroup.com

User Data

R2C Group collects different types of information from users of the Site. We regularly collect Non-Personal Information from users of the Site. "Non-Personal Information" is information that does not itself identify you personally, but includes your email address, the type of Internet browser or computer operating system you are using, and the domain name of the website from which you linked to the Site. We may automatically (i.e., not via registration) collect Non-Personal Information when you connect to or use the Site. We may store, compile, publish, promote, report, lease, sell, or otherwise disclose Non-Personal Information to third parties, provided that the information does not personally identify you. We may use this information in the future to notify you of promotions and potential prize winnings. We also reserve the right to collect "Personal Information," which, generally speaking, is information that identifies you individually, such as your name, account number, and billing address. We will only collect Personal Information about you that you provide to us voluntarily. If you do not want your Personal Information collected, please do not submit it to us. When you do provide us with Personal Information, we may store and evaluate that information to better understand your needs and how we can better serve you, and we may use that information to contact you. We do not now and do not intend to sell, rent, or market Personal Information about you to third parties. However, R2C Group may disclose Personal Information about you in the following cases: (i) to comply with a subpoena, search warrant, court order or other legal requirement; or (ii) in the event that R2C Group has reason to believe that disclosing Personal Information is necessary to identify, contact, or bring legal action against someone who, intentionally or unintentionally, may be causing injury or harm to the Site, its users, or other persons or violating the Site's Terms and Conditions of Use.

Links To or From Another Website

This Site may contain links to other websites operated by R2C Group, affiliates of R2C Group, or third parties (such as sales partners like amazon.com). Please be advised that the practices described in this Privacy Policy do not apply to information gathered through these other websites. These other sites may also send their own cookies to you, collect your data or solicit your Personal Information. Always be aware of where you end up. We are not responsible for the actions and privacy policies of third parties and other websites. We encourage you to be aware of when you leave this Site and to read the privacy policies of each and every website that you visit.

Contests and Sweepstakes

When we run a contest or sweepstakes relating to this Site, it will be accompanied by a set of rules. The rules for each contest/sweepstakes will specify how the information gathered from you for entry will be used and disclosed, if it is different than as described in this Privacy Policy. Personal Information will be collected only if you voluntarily submit it to our sponsors or us.

Third-party Agents

We occasionally have third party agents, subsidiaries, affiliates and partners that perform functions on our behalf, such as marketing, analytics, advertising, credit card processing, shipping or stocking orders, providing customer service, fraud protection, etc. These entities have access to the Personal Information needed to perform their functions and are contractually obligated to maintain the confidentiality and security of that Personal Information. They are restricted from using, selling, distributing or altering this data in any way other than to provide the requested services to R2C Group.

Transactional partners

We may share Non-Personal Information with our partners and others from time to time. Examples of such Non-Personal Information include the number of users who visited this Site during a specific time period or purchased a specific product through this Site. This information generally is shared in an aggregated form. We may also share personal information with trusted partners who we believe have products or services that would be of interest to you and would provide the same high level of service that you expect from R2C Group.

Children

The Site is not directed towards children. Children are not eligible to use our services and minors should not submit any Personal Information to us. Parents should be aware that R2C Group's Privacy Policy governs our use of Personal Information. That information which is voluntarily given by children--or others--in chat sessions, email exchanges, bulletin boards or the like may be used to generate unsolicited mail. R2C Group encourages all parents to instruct their children in the safe and responsible use of their Personal Information while using the Internet.

Information Placed Automatically

When you view the Site, we may store some information on your computer. This information will be in the form of a "cookie" or similar file and can help us in many ways. For example, cookies allow us to tailor a website to better match your interests and preferences. With most Internet browsers, you can erase cookies from your computer hard drive, block a cookie or receive a warning before a cookie is stored. Please refer to your browser instructions or help screen to learn more about these functions.

Traditional Brand Advertising is Broken.

Despite Gloomy Economy, R2C Group's Hybrid Approach Explodes Among Blue Chip Brands

With a gloomy national economic season looming, reinforced by exploding fuel prices and rising unemployment reports, it's no surprise that the advertising industry is also anticipating a season of uncertainty.

Marketing professionals are experiencing increasing challenges daily, virtually unable to discern tangible results, while simultaneously paying growing media rates that aren't justified. Ad Age's top story in the June 23rd issue confirms "Big marketers, facing a weakening economy...clamped down on spending (in 2007)." As evidenced by recent shifts of many Fortune 500 marketing budgets, it's clear the advertising industry is on the verge of a major overhaul.

86% of marketers claim pressure is mounting for tangible results

According to the 2008 "State of the Marketer" survey report from Eloqua, accountability pressure is growing: 86 percent of marketers say pressure has increased on them to account for results. Moreover, 68 percent of organizations are measuring the quantifiable contribution of marketing to the bottom line.

Tim O'Leary, co-founder and CEO of Portland, Oregon-based R2C Group, has some thoughts on what's got to give. "A recession can be good for marketers and agencies that are equipped to take advantage of opportunities," claims O'Leary, who has led the nation's largest independently-owned direct response advertising agency to rapid growth and more than $420 million in annual billings.

Read the rest here

R2C Group Shines at the 2008 Electronic Retailer Association Awards!

A perennial heavy-hitter at the annual awards gala, R2C Group (formerly known as Respond2 Communications), cashed in three of their seven nominations for hardware at the 2008 Electronic Retailer Association (ERA) Awards.

R2C's big wins include "Best Short Form Intellectual Property" (Chase -- Graduation Day), "Best Short Form Variety" (Vonage -- Shell Game), and "Best Corporate Production" (Vonage - Shell Game).

The awards were handed out at the ERA Awards Gala on September 23rd in Las Vegas, Nevada's Paris Hotel.
R2C Group has been one of the most prominent multi-category winners at the ERA's annual awards celebration for the past several years, flexing its creative muscle and confirming its demonstrated success in producing the advertising world's best direct response television commercials. The Electronic Retailing Association is the trade association for companies who use the power of direct response to sell goods and services to the public on television, online, and on radio.

"We are really pleased to have so many nominations and winners," said R2C CEO Tim O'Leary. "We've experienced some wonderful accomplishments and significant growth over the past year. Clearly, this is the result of our talented team working with some exceptional clients, enabling the quality and success that is reflected in awards such as these."

Read the rest here

President of Respond2 to Speak at AMA Web Conference on Utilizing Web 2.0 in Marketing

President of Respond2 San Francisco, Chris Peterson, to present, "Conversational Marketing: Interrupt Less and Interact More," a web conference focusing on the importance of utilizing Web 2.0 technologies in marketing.

The web seminar, or "webinar," will also be hosted by the American Marketing Association and will also feature Eric Vidal, of Cisco WebEx eMarketing Consulting.

The purpose of the webinar is to explore the impact, effects, and possible uses of web 2.0 technologies in the field of marketing. With the advent of web 2.0 technologies, such as wikis, blogs, and social networking sites, consumers have adopted new means of gaining and dispersing information about services, companies, and products.

"Instead of trying to fight against social platform sites and changing technology, marketers need to find ways of making these web technologies work for them," says Peterson. "Marketers who do leverage web 2.0 technologies will definitely come out ahead."

Read the rest here

DRTV Shows Off New Tricks

Television footage featuring adorable dogs, cats and other household pets elicits an emotional response from nearly everyone.

So it's no surprise that direct response television (DRTV) has come to play a major role in the marketing strategy of the American Society for the Prevention of Cruelty to Animals (ASPCA), which relies on one-time and monthly donations to fund programs related to animal-assisted therapy, animal poison control, animal cruelty, humane education, legislative services and shelter outreach.
"DRTV is successful when you take a highly complex and emotional problem and offer a simple solution that passionate people can do on their own," says Steve Froehlich, senior director of direct response at the ASPCA, which has raised more than $40 million since its DRTV program launched in February 2004.

However, as television viewer habits evolve and the focus on the Web increases, the DRTV medium has shifted from the days when viewers watched late-night infomercials and called a toll-free number in response. For example, viewers may watch a DRTV spot on TV and then contribute online or purchase in a retail store, which means marketers have had to change up their DRTV strategies.

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Respond2 Communications is Now R2C Group; Acquires Online Company

In August, CEO Tim O'Leary announced that Respond2 Communications will now be known as R2C Group.

The company also announced that it acquired Chatuatqua Communications, a San Francisco-based media organization that specializes in online, social media and direct mail. The acquisition expands R2C Group's service offerings by adding online creative and media buying expertise.

Read the rest here

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